Securely communicate in the Arab business world

The sense of community and traditions are the top priorities in Arab countries. The focus lies on the family. It is not easy to gain a foothold in such a culture steeped in tradition and not to drop a clanger.

This online course will help you navigate the Arab business world and explain the key principles for a successful business deal.

You will get an introduction to the most important values, which apply not only in the family, but equally in the business world. You will also learn about the basics of communication, including welcoming and the correct use of smalltalk. You will learn everything worth knowing about the rules of courtesy, attractive product presentation, the correct use of names and appropriate appearance.

In particular you should know the behavior towards businesswomen in advance, so as not to risk an intercultural faux pas.

The personality of the individual is important in the Arab business world - not just the company. Learn to impress and make friends. This is how you will succeed!

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